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Despite global bar and restaurant closings, sales were up triple digits again and continue to climb. In 2020, White Claw sales continued to soar. By 2020, its popularity among millennial drinkers exceeded that of almost every global beer brand apart from Corona and Bud Light, according to YouGov. White Claw is making waves.Īs of May 2019, dollar sales of White Claw’s mixed 12-packs saw a 320 percent increase compared to the year prior.
This information, however, does not appear anywhere on White Claw’s website, packaging, or social media. White Claw is produced by Mark Anthony Brands, a division of the Mark Anthony Group of Companies that also includes Mark Anthony Brewery and Mark Anthony Wine and Spirits.Īlthough not named after the famed singer, this Mark Anthony should still ring a bell: It’s the very same company that produces Mike’s Hard Lemonade, Cayman Jack, and MXD Cocktail Co. Like a wave, White Claw is hard to pin down. “The alcohol in White Claw Hard Seltzer comes from fermented sugars derived from malted gluten-free grains.” While this doesn’t exactly clarify things, our best guess is that it’s made with cane sugar, which is listed as an ingredient in several variants. It’s made with “a blend of seltzer water, its gluten-free alcohol base, and a hint of fruit flavor,” a brand representative tells VinePair. White Claw is a flavored malt beverage (FMB).
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